Experimental Entrepreneurship: a Research Prospectus & Workshop

Understanding entrepreneurial behavior requires that we focus at the deepest, most fundamental levels. The early days of entrepreneurship often emphasized personality research. That led us to studying attitudes, rather than traits (Shaver & Scott, 1991). The next step in the field's evolution was to explore individual differences through the lenses provided by cognitive and developmental psychology. This step now allows us to address deep, fundamental issues in entrepreneurial cognition through rigorous experimental research (that need not abandon relevance). It also allows us to take the next logical step and take advantage of the recent breakthroughs in neuroscience.